ADF Content & Copy
Well. Written.
Adam Felman.
Writer.
Editor.
Creative Partner.
Dog Dad.
Well, your stories aren't going to tell themselves.
As an editorial director, you’re sick of copy that doesn’t get cold, hard results. Your marketing team needs a wordsmith who can meld seamlessly with your brand, strategise the best style and content plan for reaching your audience, and provide actionable, empathetic, beautifully structured articles.
But most importantly, you want to work with an all-rounder who loves doing what you love doing:
Helping people live healthier, more active, better lives.
One word at a time.
Making bland language pop and complex ideas digestible are my bread, butter, and marmalade. ADF Content & Copy can support your editorial campaign as a creative partner at any junction in the content pipeline.
Get in touch if you want to enlist me as your write-hand man and see your content platform overperform.
Services
My skills are based in crafting compelling narratives, helping users digest information, and using insightful analyses to drive results. I apply a sharp eye for detail and a passion for precision to every piece of content. My core competencies lie in SEO, content strategy, and leveraging tools like WordPress and Ahrefs to maximize online engagement.
The ADF Content & Copy approach integrates collaborative ideation, meticulous editing, and effective team management. I'm dedicated to enriching the reader experiences with high-quality content and am always eager to bring a diverse perspective and innovative strategies to the table.
Article and Blog Creation
Longform informational articles provide actionable advice, reliable and current research, scannable sections, and empathetic connection. Whether you’re seeking ad revenue, courting repeat readers, or driving sales for a particular health solution or product, an invaluable blog is the way to build trust in your brand.
Professional Accomplishments and Milestones
- At the height of the COVID-19 pandemic, I rewrote Medical News Today’s pillar content on coronaviruses to dispel myths, adding five million pageviews. In 2021 alone, I brought 13 million unique visitors to the Healthline.com domain.
- Given my direct experience with medical insurance end users, I brought Medicare content to MNT and spearheaded the development of their format for Medicare articles. I still work with them on Medicare content to this day.
- As the Senior Editor for the ScreenRant Updates team during 2022, I oversaw and developed a growing team and increased page visits to existing content by 70% in seven months. This equated to over 3 million new sessions and 4 million page visits.​
- This explainer on anxiety for Medical News Today provided a concise enough definition that it occupied the Google answer box.
​- I produced 5,000 words of clinician-facing copy about telehealth and telemedicine for Wheel, a remote care platform. I provided an in-depth overview of the importance of telehealth software that now forms the backbone of their communicational approach.
Portfolio
Medical News Today
Through my eyes: My first 48 hours with hearing aids
From time to time, I find that a particular article will pop up and alert me to my own health issues. And that is exactly what happened when I looked into deafness and hearing loss around a year ago.
I was going through the questions a doctor might ask during diagnosis...
Greatist
I Went on a Reality Show to Face My Social Anxiety — Well, That Was Dumb
Last October, I took part in a televised social experiment: A British reality show in which five strangers host each other in their homes for three-course dinner parties. At the end of each episode, they rate the experience out of ten.
Greatist
How to Tell If Your Relationship Is Changing in the Right Ways
It’s a Saturday.
My wife of 5 years and I are on the sofa, pizza juice dripping from our chins onto our matching Nicolas Cage t-shirts, taking in our third or fourth installment of the Cage-a-thon on which we embarked half a day ago.
Greatist
Mixing in Mud: Life as a Hearing Impaired Beatmaker
I’m a music producer who can’t hear sh*t, a rapper who didn’t understand his own vocal tone until 2019, and a composer with less than half of all frequencies available to him. As someone for whom music has played a major role since about 5 years old, it does suck.
Greatist
5 Steps to Find a Career You Actually Love (Like I Did)
For most people, staying above the breadline means spending 8 hours a day performing tasks for money.
Many of these people experience genuine dread at the thought of pushing through that revolving door at 8:55 a.m., latte shaking in hand.
ZOE
Is decaf coffee good for you?
Decaf coffee can be a great option for people who like the taste of coffee but don’t want the effects of caffeine.
Everyone feels these effects differently, and some of us are particularly sensitive to caffeine. This can cause unwanted symptoms, like restlessness and disrupted sleep.
Everyday Health
What Bit Me? Spot These 13 Bug Bites
Bug bites are irritating, and some can be harmful. Learn to identify the type of bug bite and when to seek emergency medical care.
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Getting a bug bite can be a concerning experience, especially if you don’t know what tiny creature left you with that red, throbbing welt on your skin. Don’t panic.
ZOE
The best probiotic foods to include in your diet
Probiotic foods contain live bacteria that can benefit the community of bugs in your gut. This community of trillions of microbes — called the gut microbiome — plays a major role in your overall health.
Rover
7 Tips for Staying with Your Dog in a Hotel
So you’ve found a pet-friendly hotel to take your pet with you on vacation, but… how pet-friendly a hotel is depends on the chain, location, and type of guests you’re sharing a wall with. You don’t want to run into a situation where the hotel suddenly can’t accommodate your pet.
ScreenRant
Moon Knight Perfectly Answered Oscar Isaac's Casting Controversy
Moon Knight episode 5, "Asylum," centered around a stunning double performance from Oscar Isaac – justifying his casting a hundred times over – and introduced an element not yet openly seen in the MCU: A character's Jewish background.
Rover
Rover’s Guide to the Holidays: 8 Ways to Celebrate
The holidays can bring joy, togetherness, and excitement for all non-furry and furry family members. However, before you put your feet up with the King’s speech and whatever’s happening to Doctor Who in this year’s Christmas special, you should...
Testimonials
"Hello. It is me, Adam."
(Felman, A., Come Dine With Me, Series 45, Episode 26)
What is an Adam? Me, for starters. (Seriously, did you not read the quote? It was very insightful. Keep up.)
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I’m nothing without my wife (from Texas) and two rescue dogs (from Ukraine and Cumbria), all of whom are very small but loud and near-constantly seething with rage. When they’re not consuming my waking hours wholesale, music is a passion that always jostles for space with writing. I produce ambient, electronic, weird piano-y stuff and stupid hip-hop songs in my studio, and I loop completely improvised songs on the road as the Felman half of Felman & Teej. When my wife realises I’ve escaped, she puts me back to work as her personal karaoke machine.
My love affair with music is bittersweet, as I have slightly wonky ears and use hearing aids. However, this makes me a touch more valuable and relatable when I volunteer for the RNID’s pop-up hearing aid clinics across Sussex. I hope.
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I also enjoy fitness nearly as much as I like my wife’s cookies. In 2022, I embarked on a rigorous weight loss and fitness journey (because up until that point, the cookies won by too large a margin) and more or less stayed trim. (I’ll be training for my first 100K ultramarathon this year to fundraise for the RNID. I can only imagine that my love of exercise will come to an abrupt end at around 10K and I’ll be back to cookies soon enough.)
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I’m also big on TV and Film and the proud owner of (perhaps) Worthing’s largest Nic Cage DVD collection. One of my favourite pastimes is dying on the hill that there are more good Fast and Furious sequels than Star Wars movies. In reality, Paddington 2 beats all 317 of the aforementioned properties.
